PDF VERSION
PDF VERSION

EXPERIENCE

Independent Contractor, AL/TX/WA
Marketing Writer & Consultant

January 2016 - Present

  • Wrote targeted content including social media posts, blogs, white papers, online ad copy, and web content.

  • Provided copywriting and consulting services for a local marketing agency specializing in private-equity backed companies.

  • Led content development for multiple website redesigns.

  • Managed advertorial content and wrote feature stories for three editions of Dothan Neighbors Magazine.

  • Published multiple articles in Downtown Magazine, a publication by the Downtown Houston Management District.

  • Compiled weekly e-news roundup for East Downtown Management District.

Lone Star College-North Harris, Houston, TX
Communications Manager

October 2012 - July 2015

  • Developed comprehensive marketing plans encompassing digital communications, messaging, and budgeting strategies.

  • Supervised part-time and full-time employees, coordinating all aspects of campus marketing communications.

  • Implemented a web-based project request management system, enhancing efficiency and reporting capabilities.

  • Advised college constituents on marketing communications, ensuring effective planning and implementation.

  • Executed college crisis management plan following on-campus incident; served as spokesperson for media outlets.

Lone Star College-North Harris, Houston, TX
Program Coordinator, Communications

April 2010 - October 2012

  • Directed creation of various college marketing materials, including reports, brochures, signage, and newsletters.

  • Executed web and social media management strategies.

  • Wrote news releases and responded to press inquiries.

  • Coordinated closely with the creative services team on deliverables.

Vertical Pharmaceuticals, Houston, TX
Sales Representative

September 2008 - March 2010

  • Promoted products, including iron supplements, cold/cough remedies and prenatal vitamins.

  • Utilized medical research studies and FDA-approved messaging to convey product benefits.

  • Increased third-quarter sales by 11 percent.

  • Developed a call list of appropriate medical professionals; updated targets based on sales data.

Rice University, Houston, TX
Marketing Communications Writer

August 2007 - August 2008

  • Developed ad concepts and copy for regional and national print advertising campaigns.

  • Researched and authored articles for The Jones Journal.

  • Provided writing and editing services to development and alumni affairs offices.

  • Coordinated production processes for various marketing materials ensuring quality standards.

North Harris Montgomery CC District, The Woodlands, TX
Communications Coordinator, Public Affairs

September 2004 - August 2007

  • Wrote and distributed news releases; Identified and successfully pitched news and op-ed opportunities.

  • Served as liaison between content owners and the department.

  • Recruited participants, developed materials, observed and compiled results for focus groups.

  • Chaired publicity support for NHMCCD Foundation events.

i3 Public Relations, Austin, TX
Account Executive

September 2004 - August 2007

  • Planned and directed media relations for the 2003 ThunderCloud Turkey Trot,  garnering approximately two hours of television coverage and raising $65,000.

  • Developed and distributed grand opening news releases for Sport Clips franchises.

  • Supported publicity for the 2001 Mighty Texas Dog Walk, generating national television coverage valued at more than $5000.

EDUCATION

B.S. in Public Relations w/
Business Foundations Certificate
May 2003

RELEVANT CLIENTS

RELATED SKILLS

  • Project Management

  • Content Strategy

  • Copywriting

  • Digital Communications

  • Social Media Management

  • Marketing Analysis

  • Brand Messaging