Lone Star College Program Launch Campaign - CHI LSC School of Cosmetology
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The launch of the CHI School of Cosmetology at LSC-North Harris was a major partnership and required an expansive marketing campaign to publicize within the community and recruit students.
In addition to supporting media relations for a large grand opening event, I was tasked with crafting a marketing plan to recruit the initial class of students. I utilized direct mail, paid search, a cable television buy and an I-45 billboard.
In less than four months, the program had more than 160 applicants and 250 prospective applicants. The paid search portion of the campaign came at a cost of less than $5,000 with a CPC of $1.08